Alert Innovation appoint David Lalor as UK Sales Director

27th May 2014

A pedigree to take Alert Innovation forward.

When looking for a new sales director to drive Alert Innovation to the next level, the perfect candidate was already within the Innovation Group. David Lalor has over 30 years’ experience in the security and safety industry. Having worked nationally for Shorrock’s (latterly Initial), Group 4 and Group Sonitrol (latterly ADT), he was appointed sales director of Alert’s sister company – Keybury Fire and Security in 1991.

“With the development of the Alert 2020 system and the new suite of Apps, such as Firearms and Weapons Attack, Retail Occupancy and Security Management, it was a fantastic time to join the Alert team” – David Lalor.

David’s industry experience, combined with a long-time understanding of Shop Alert and its development, means he is ideally placed to build upon the success of the last two decades and take the company forward with fresh impetus, ensuring it lives up to its name – a company of real innovation.

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